Smiley has continued its expansion into the FMCG market with the launch of a new range of cookies in partnership with Hellema at ISM in Cologne.


Showcasing 4 different types of cookies all featuring different messages from the world famous Smiley icons and printed with a unique process developed by Lacasa.

To celebrate the launch of this exciting partnership Smiley arranged a variety of activations at ISM 2015 including the distribution of 6,000 Smiley badges, a showcase Smiley wall, USB giveaways and a host of other goodies.

Smiley are delighted to welcome Hellema to our expanding roster of clients for 2015. Hellema is a unique family business with more than 150 years experience in baking the best cookies that sell in over 100 countries and work with some of the biggest retail chains. They are a company with an unrivalled track record for developing successful brands in the FMCG sector.