Smiley were once again at the heart of this years London Fashion Week, with the launch of the latest licensed collection from accessories designer Anya Hindmarch. This is the third season that Smiley has featured in Anya’s catwalk show.
The SS15 show played out on Tuesday 16th September 2014 to a celebrity-packed crowd, including Poppy Delevingne, Richard E Grant and Caroline Sieber, at the trendy P3 Gallery in Marylebone, London.
Titled ‘Fixation’, the show was inspired by Anya’s idea of taking stickers that were her schoolgirl vision of personalisation, and adding a twist to them by handcrafting them in beautiful leather. The idea outcome is that you can ‘sticker up’ your handbag and make it into your own personal artwork, genius!
The iconic Smiley adorned a variety of bright green, orange and blue tote bags in a perforated guise, and also jumped out on quirky colorful clutches throughout the show, while models held bunches of yellow helium Smiley balloons as they owned the runway.
The models were dressed in white boiler suits, providing the perfect backdrop for the colour pop accessories, which were scattered with leather graphics – inspired by artful versions of old-school stickers.
No Anya show is complete without an extra twist, and this was incorporated in the front two rows which rotated, and further when the lights went down dancers flooded the catwalk dressed in UV skeleton outfits!
The show bought a unique end to this year’s London Fashion Week, and Smiley’s continued presence on the catwalk ensures the brand remains a must-have trend in global fashion today.