SmileyWorld unveiled three exciting new FMCG convepts at Sial in Paris during October, check the sneak peak here!

The world’s happiest brand continued its expansion into the FMCG market –  off the back of its long established success with powerhouse brand McCain – SmileyWorld have launched a complete range of products incorporating the 3D render SMILEY® that includes burgers, nuggets, crisps and breakfast cereals.

Here’s a sneak peak at the 3 exciting new FMCG concepts that launched at the show: 

Emotion

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The science of happiness has proven that food makes you happy, and as the pioneers of happiness, SMILEY® always creates positive and happy sensory experiences and products that not only look, feel and sound good – but also smell and taste good.

Colour therapy

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Discover the therapeutic benefits of colours and how they directly influence how way we feel at any particular moment in time. SMILEY® Colour Therapy channels the everyday link between our emotions, moods and how colours portray our unique and always varying states of mind.

Happy Fruit

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Get the happiest hit out of your 5 a day with SMILEY® Happy Fruit – the freshest, healthiest and most mouth-watering way to fuel your day.