Smiley has spent over 40 years spreading happiness and positivity throughout the world and the brand is committed to inspiring moments of optimism and hope wherever it can.


Smiley was delighted to host at the Indigo Mall event for a group of Tibetan children who are living in Beijing and lost their families in the earthquake (Yushu, Qinghai) in 2010 and moved to Beijing under the sponsorship of China Charities Aid Foundation for Children.

Five years have passed since this terrible tragedy and the children enjoyed an afternoon as special guests of the world’s happiest brand and got to experience first hand the power of happiness and positivity that Smiley are spreading across China today.