SmileyWorld was delighted to have had its very first appearance at the brand new Insights-X Trade Show in Nuremberg last week, the first trade fair dedicated to Back to School in Europe.

Throughout 2015, Smiley has continued to expand its presence in the Back to School market, with a total of 12 licensees in key territories including France, Italy, the Netherlands, Russia and Mexico offering a full array of back to school products.

The event was a great success, with great feedback and real enthusiasm for the Smiley brand. The partners that presented their brilliant Back to School ranges included industry leaders Alpa, Pelikan Herlitz, Lannoo, Sportandem and The Stationery Team.

SmileyWorld toy and stationery licensees were also showcasing at the show, with Aladine presenting their SmileyWorld stamp sets, Carletto featuring their SmileyWorld dice games and Pyramid showcasing their Smiley and SmileyWorld mugs.

With every indication that the happiness trend is here to stay, Smiley is the perfect brand for sending kids to school with a smile on their faces…and their backpacks!

back to school release