Following on from the 2013 best-selling collections, Smiley Company continue their partnerships with several established European licensees to release new ranges of 2014 Back to School products.

This season sees rucksacks, pencil cases, pens, folders, lunch boxes and notebooks designed across different themes, from camouflage to floral and animal prints, monochrome to brights, so there is something for both tween and teen, boys and girls.
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Working with Lannoo Graphics for Benelux, Groupe Alpa for France, Herlitz for Germany, Sportandem for Spain and Stationery Team for The Netherlands, the deals are all successful long-term partnerships and will launch throughout Europe from June 2014.

New deals for the 2014 season include Smiley working with Eurocom for Slovenia, and Proburo for Russia.

The 2015 Back to School season will see further growth for Smiley in this popular category, announcing new deals for Brazil with CNT Bags, and Umur for Turkey.
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