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Smiley, the world’s happiest brand, is happy to announce the launch of its new adorable spring summer 2015 range with Claire’s, available in all stores across Europe and online. From statement backpacks to phone accessories, kids will be off to school with positive vibes only!

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This fun collection is inspired by peace and love, ideal for those young and chic individuals looking to stand out with a touch of happiness. Are you a gadget lover? Get the iconic Smiley trend today with the all over plush Smiley iPhone or iPad covers or the smiley ball key rings.

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For the playful girls, the indigo denim backpack is the ultimate ‘cool girl’ IT bag for this summer, whether at the beach or in the city. It features bright colours, 90s inspired unique patchwork designs with hearts, stars, smiley faces, and cute captions including ‘happy’ or ‘hi’ for self-expression.

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