It’s time to introduce the new SS14 SmileyWorld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!

SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the SmileyWorld icon dictionary.

Come as you are and dress yourself with a smiley icon!

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You choose who you want to be and share it with the world.

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