As the latest AW15 collection hits the stores globally, SmileyWorld got a rock and roll makeover for this season, with a new collection inspired by live music and fuses a unique urban street styling with a selection of striking prints, detailed embellishments, with key pops of colours. 

The rock and roll styling includes red plaid, gold studs and soft leather that pays homage to punk, creating a really interesting take and new direction from the brand that is responsible for creating the world’s first graphical emoticons.

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Take a sneak peak at the new collection with this teaser video produced by the team at Smiley HQ.