SmileyWorld is delighted to announce that a new line of Admiranda beauty products will be showcased at this week’s leading international fair for the professional beauty sector, Cosmoprof.

The exclusive beauty line includes a wide selection of body care products such as bath and shower gel, lip balm, body mist, hair brushes, toothbrushes, toothpastes and gift sets, utilising SmileyWorld’s exclusive directory of over 3000 engaging Smileys.

Expressive in its messaging and striking in its appearance, the creators of the original Smileys continue to expand its presence into the beauty sector by providing the perfect platform for self-expression and individualism. 

Admiranda prides itself on its constant pursuit of innovation: relentlessly evolving formulations to anticipate mothers’ and children’s expectations and needs. For this reason, Admiranda has teamed with the world famous icon of happiness and become a ‘HAPPINESS ACTIVATOR’ as SmileyWorld continue to develop its ever expanding product range.

This exciting new product line will kick off with an exclusive launch at Cosmoprof, Bologna, BOOTH: 22P – L14 on 18th-21st Palazzo dei Congressi of BolognaFiere.