SmileyWorld are pleased to announce a new collaboration with Orchestra, one of the largest childcare specialist megastores in Europe.

Continuing to be at the forefront of the happiness trend, SmileyWorld has teamed up with Orchestra to create an exciting new line of fashion, promoting fun, self-expression for kids through emoticon-based clothes, and for babies, a warm, soft and caring range through an exclusive Smiley Baby x Premaman collection.

Incorporating Smiley’s brand ethos of positivity and happiness, the collection will keep everyone smiling with its high quality clothing and affordable price tags.

The collection will be launched at the beginning of the New Year, across all Orchestra stores in Europe.