Topshop and SmileyWorld have created a TOP collaboration in its pyjamas category. Decades on from creating the first ever graphic emoticons, SmileyWorld continues to expand its presence in the world’s most influential retailers with its clear emoticon iconography.

SmileyWorld’s recent launch with the champion of cutting-edge fashion trends, Topshop, delivers high quality, in-demand branded apparel for young adults.

The cool, on-trend, emoticon-based apparel and pyjama sets perfectly reflect SmileyWorld’s brand ethos, ‘EXPRESS YOURSELF’ with playful icons and fun, vibrant emoticon mania underwear, produced on high-quality, soft cotton that wraps around you so gently, you’ll feel super snug for bedtime. 

Studies say that remembering what you need to do before you go to sleep leads to a better retention 😉 A perfect excuse to get this top! Never forget your To Do list again and keep on top of those important tasks…

Introducing… Topshop and SmileyWorld 

topshop emoticon pyjamas smileyworld

Every day, the Smiley studio identifies new key trends and develops its ever expanding emoticon dictionary. As well as catching the eye of innovative fashion retailer Topshop, SmileyWorld’s emoticon style guide has been a massive success across multiple product categories with high demand for emoticon inspired apparel. 

Product creativity and visual impact is absolutely key in everything Smiley does. The collection therefore oozes originality and is the perfect fit for the Topshop consumer. Everything Smiley creates forms part of the brand’s core DNA of spreading happiness and this fun, trendy collection does exactly that, using the emoticon language that has become so familiar and widely used.

There’s just one thing this top is missing from the To Do list though.. and that’s to go shopping to Topshop of course! Click here to buy this top right now and let us know what’s on your To Do list by tweeting us at @SmileyOriginal. Bonus points if it involves sleeping and eating donuts and pizza!