As the world’s happiest brand continues enjoying ongoing success and expansion within Asia Pacific, SmileyWorld has just opened the doors on its latest popup concept in Beijing, China, in one of the city’s leading Malls Indigo.


The SmileyWorld Travel Themed popup store will be hosting various activities and promotions from this month onwards that will include a SmileyWorld postcard machine, allowing you to send friends and loved ones your very own happy message. The pop up also hosts a variety of travel themed installations including a Smiley plane and a host of life sized emoticons to ensure there are loads of ways to express yourself with SmileyWorld.


The store will stock a full range of SmileyWorld products including apparel, gift, homeware and back to school, alongside bespoke emoticon POS and shop fits. The store also features the world’s first SmileyWorld Cafe, offering a range of bespoke emotion inspired beverages and snacks to put a Smile on everyone’s face.