Dreaming of those long summer days in the sunshine? So are we, that’s why we thought we’d bring the summer to you with SmileyWorld’s SS15 collection!

We know it’s the middle of winter but the Smiley crew can’t wait to pack their bags and head off to the sunshine again. We thought we would bring the summer to you and release our SS15 SmileyWorld look book and brand video, so that we can celebrate together everything that makes us keep smiling through the long winter months.

Dedicated to those that live for the summer and everything it brings – those long days on the beach & unforgettable late nights – impromptu beach parties and just hanging out with friends. These are the things that make us smile and keep us happy while we are waiting for the summer to roll around again – with Smiley you can do anything that makes you happy.

For Spring 2015 we are going to party harder than ever before, expressing ourselves in our own unique way through our clothes emblazoned with Smiley emoticons to ensure that what we wear speaks as loudly as how we wear it.

This is a collection dedicated to every sun worshipper and late night party, paying homage to the festival and party scene and featuring of all over prints and repeating Smiley’s, bold graphic tees, colourful maxi-dresses paired with 80’s inspired t-shirt prints to create must-have outfits for the day. Whilst tees and sport luxe inspired separates with bright and bold neon colour pops are paired with all over camo prints to ensure that you will glow in the clubs at night.

SmileyWorld’s SS15 collection brings you those simple, yet undeniably cool summer vibes that you will never forget. Join the Smiley crew in Ibiza next summer, wear your emoticons and above all be happy always!

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Watch SS15’s promo video below: