SmileyWorld Kids love to joke, they love to play, but most of all they love to express themselves.


Catch the latest kids collection and look book from SmileyWorld for SS15 featuring the world famous Smiley emoticon.

This new apparel collection is bold, playful, cheeky and imaginative – created to showcase how you are feeling or whatever mood you are in, the emoticons allow you to express yourself to your peers.

This new collection is for the happy active kid that champions every aspect of summer lifestyle – listening to music, playing sports, skateboarding and surfing. Consisting of a collection of graphic tees and three quarters lengths for boys twinned with retro-inspired dresses and vests for the girls.

Featuring bright and eye-catching statement colours and all over Smiley’s and prints that incorporate Smiley’s long-standing ethos of positivity, happiness and most of all self expression.