SmileyWorld was excited to take part in the Splash annual fashion show for the first time on Friday March 28th, at an extravagant event held in Dubai.

The new menswear styles drew inspiration from a pop-art theme and was received with great enthusiasm by the audience and fashion press alike.

SmileyWorld continues to be the bestselling brand across Splash stores in 2014.

The product collaboration between the Landmark Group, Splash and SmileyWorld launched in 2011 with a product offering of men’s, women’s and accessories across several Middle East stores, and has been growing successfully ever since.

In this short time, SmileyWorld has established itself as the shops best selling brand, with SmileyWorld menswear the number 1 trading brand in store, and womenswear a close second, against some of the biggest names in high street fashion from across the world.