SmileyWorld showcased their new fall/winter 2015 kid’s collection at the Yihua AW15  Kids Trade Launch in Shanghai, China on the 24th of March 2015.

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The preview was a huge success and SmileyWorld also premiered the latest store concepts  due to roll out across China this fall, offering a fresh and new vibrant look encompassing the spirit of SmileyWorld.


The AW15 collection offers a range of cool urban track pants, expressive sweatshirts, and colourful padded tee shirts, along with matching accessories and bags. Kids will be exploding with joy wearing these latest trends, whether  its back to school or hanging out with friends.

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Coming this fall, expect strong bold colours, lots of prints from pop, kawai, camouflage, stripes, and of course more exciting iconic SmileyWorld emoticons.