The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.

This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.

Smiley London pays homage to over two decades of UK dance music and DJ culture, a capsule collection dedicated to the electronic movement.

For SS15 Smiley London launches a completely new interpretation of the Smiley face, with the entire collection consisting of monochrome styles and prints and an occasional trademark Smiley yellow colour pop.

Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans. Snap back caps make a return, as well as an introduction for this season of a premium sweatpant.

Drawing influence from over two decades of block rocking beats, the unforgettable raves and the unique fashions that keep London at the forefront of street culture.

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