Smiley, the happiest brand ever, founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy. It used the logo to highlight good news and it allowed readers to see the bright side of life throughout any day. Watch Smiley’s 40 years history in this video as Smiley becomes the most recognizable icon in the world and remains so to this day. Watch more of Smiley here: and visit our website