SmileyWorld will be unveiling three exciting new FMCG concepts which can be developed exclusively for retail partners at Sial in Paris on the 19th October 2014.


Happy Fruit – Get the happiest hit out of your 5 a day with Smiley Happy Fruit – the freshest, healthiest and most mouth-watering way to fuel your day.

EmotionThe science of happiness has proven that food makes you happy, and as the pioneers of happiness, Smiley always creates positive and happy sensory experiences and products that not only look, feel and sound good – but also smell and taste good.

Colour therapy – Discover the therapeutic benefits of colours and how they directly influence the way we feel at any particular moment in time. Smiley Colour Therapy channels the everyday link between our emotions, moods and how colours portray our unique and always varying states of mind.

All these exciting new concepts feature our world-renowned emoticons on a variety of products, from cereals to yoghurts, chocolate bars to soft drinks, even baby care, Smiley showcases the potential diversity of our brand across all types of private label consumer goods as Smiley brings positivity, fun and happiness no matter what your mood is.

Smiley is no longer just a cultural icon, but a platform for expression and globalisation and with ‘Happiness’ a primary consumer trend today there has never been a better time for an FMCG partnership with Smiley. Join the likes of Coca Cola, Nivea, Volkswagen, Lipton, Nutella and Club Med who are all today using happiness as their major brand communication message.

Smiley has been using emoticons in partnerships with brands for many years to create a wide variety of engaging and collectable content, as well as branding for promotional use within our FMCG partnerships. With a long established history of successfully licensing products with some of the biggest names in FMCG; McCain, Ferrero, AS Watson’s, Coty, Kraft, Mars and many more.