Smiley, the world’s happiest brand, is delighted to present the launch of its latest collaboration with international fashion chain Zara.
This apparel collection consists of designs from both SmileyWorld and Smiley, and forms part of the Spring Summer 2015 collection for Zara Trafaluc, the casual women clothing line geared to a teenage audience. Trafaluc is slang for ‘I have to buy this now’ and usually consists of trendy and creative pieces for adolescents willing to express their unique individuality and passion for style.
The quality tee shirts and oversized sweatshirts are basic in black and white with short sleeves and round necks, bedazzled by exclusive patchwork designs or striped prints. It’s a fantastic contrast between basic and bold – casual with a twist.
This modern collection is consistent with Smiley’s iconic free spirit, with large embroidered designs inspired by ‘All Things Happy’ and feature glitter pockets, smiley emoticon faces and a fast food trend including popcorn, French fries, shakes, and soda pop!
Smiley for Zara is now available exclusively online and across all stores worldwide.